Roya

25.06.2020

Combining the experience from production and design, the final product was created and that is a women's shirt. The Roya brand name itself originated as a numerological combination of letters which represent enjoyment in work, entrepreneurship and unlimited inspiration. It is important to emphasize that the Roya brand supports the eco-friendly project, sustainable fashion and environmental protection, and therefore it strives to baste its work on these principles by using high quality natural materials.

White as an adored one represents a reflection of light, goodness, innocence and purity so it becomes the first trademark. That perfect white is right there to emphasize the simplicity of the product itself, but also the complexity of the design and the cut. It represents an everlasting inspiration, it gives complete freedom and it does not create any limitations.

The shirt as such is highlighted as a garment whose popularity and use have not been worn out over the years. It comes as shorter, longer, can be paired with almost any other piece of clothing, and it can stand on its own, with or without a collar, it captivates and reflects the attitude on its own. Simply beautiful and refined in itself is a true picture of a lifestyle.

From all this magic was born, just like Roya's famous white shirt.

Of course, there also comes the inevitable black shirt, which has imposed itself as an antipode in which one can again see the perfection of the cut and the precision of the workmanship itself.

Roya girl and woman know no boundaries of time, freedom, movement and expression. Roya woman is free, she is her own property, independent and stylistically unique. She is that dream that exists in reality. She is love and strength in one. She is not afraid to be mysterious because sometimes being mysterious means being just her own. And that is exactly what Roya is.

Author of text: Denic Saska


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