Maria Tothova - Makeup artist

Why makeup and what attracted you to the beauty world? In what do you see the greatest potential of makeup, which moves you and motivates you from day to day?

The answer to all these questions is "The Power of Transformation." I think I am a creative person and I like that makeup  gives us the possibility of transformation. From a simple daytime makeup where you look like you are not wearing any makeup at all, instead you look like you got enough of your beauty sleep, you’re fresh and happy and don’t look anemic ☺, to glam makeup for special occasions when you show the world the best version of your face , to serious transformations, where with the help of makeup you can transform yourself into a completely different person.

What is that secret link between women and make-up, what do you think makeup represents for them?

Make up represents different things to different women. There are women who wear makeup because it’s expected of them, for work for example and they do it as a necessity, there are women who are unsure with their looks or have some kind of defect or imperfection on their face and they want to correct or cover  it up, and then there are women and girls which we call makeup lovers. They keep up with everything that is happening in the beauty industry,  and are up to date with new launches and trends that keep comming up all the time.  Every company promises the best pigmentation, the best coverage... It's not easy to keep up with it , but makeup lovers are always eagerly waiting for that new launch and that new, even better product. I think that a woman with good make up has a completely different attitude and much more confidence. As they say: "Give a woman the right lipstick and she can conquer the world."

What do you think is most important if you want to become a makeup artist?

Desire and persistence. Of course that people who have talent and sense for aesthetics have advantage  but if you have the desire to become a makeup artist, or anything in life, and work hard, in our case practice enough, you will achieve that dream. Various makeup schools, courses and masterclasses  are a great way to perfect you skills . It is important you never think that you are good enough and you should  never be completely satisfied with your work. I know that sounds weird, but when you think that way, and you see the flaws in your work, that means you are progressing.

Do you have any makeup artist in this industry  that inspire you? Whose work do you like to look at ?

Of course. I think we live in an era where being a makeup artist by profession has become very popular. Instagram is full of great makeup artists that stand out from the mass and who can inspire us. But all this has started decades ago with artists who have greatly contributed to this industry before the existence of social media. I love the way the legendary Way Bandy, Kevyn Aucoin or Phyllis Cohen looked and analized the face. I also have to mention Rae Morris and of course Pat McGrath.I like the "Russian style" of makeup that is more and more popular on the instagram. I recommend to everyone to look at the work of Olga Tomina who I admire or Julia Voron, Vlada Haggerty, Linda Hallberg or Aleksandra Kolodziejczyk. When I want to see something unusual, interesting and far from commercial  I go to Sam Schavler's profile. He always awakens some emotion in you with his work.

What do you think of Instagram influencers who build their careers in the world of makeup through social networks?

Social networks have become an inevitable part of this industry. Instagram is a great way for an artist of any industry to be seen and his work available to the public at the global level pacticaly free of charge. Becoming successful on  instagram is an equally challenging  job and it means a lot of effort, work  and dedication as with any other profession. For me it is important that instagram influencers are honest,down to earth and have the right energy. I do not like when someones profile is oversaturated by advertising posts. I know that that’s the way they get their income but there is a way to do it that’s not so "in you face". I do not like to see someones big ego online and when someone thinks too much of him/her self. I immediately change my mind about this person, even though s/he can be an amazing makeup artist. I think its visible when someone is in this industry for money instead of passion.

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